New Brand Persuasion
Speaking metaphorically, let us begin by lowering the fences and removing the barriers that lead to dull and unimaginative work. A fresh approach to your creative will breathe new life into your...
View ArticleWelcome to Branding Iron
Whether your business is B2B or B2C, keep in mind it’s all P2P (People to People). Lest we never forget that your message is created for and delivered to PEOPLE. And people respond to emotional,...
View ArticleWe’re Big on Personal Attention
With Branding Iron, your marketing efforts won’t stall or get lost. We don’t miss deadlines and we don’t surprise you with overages. Moreover, the services we provide will help make your company’s...
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How to Attract Customers and Media Attention at Trade Shows
How to Attract Customers and Media Attention at Trade Shows By Scott Emerine Have you ever exhibited at a trade show and you feel like a small company in a sea of large companies? Have you ever felt...
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Considerations for Trade Show Booth Design
By Marne Brobeck Walk the floor of any trade show and you will see any number of concepts meant to draw attention. Roulette wheels, magicians, trinkets of all things imaginable–it seems that anything...
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Trade Show Checklist
By Sheila Reed Have you ever had to make an emergency run at a trade show for last minute items you forgot to pack? Or have you scrambled to find a reservation or order confirmation when something went...
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How to Prepare for an Interview with the Media
by Scott Emerine There are two types of people; those that like being interviewed and having media exposure and those that do not. Being interviewed can be positive depending on how it is handled. In...
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How to Organize Event Planning Details
Keeping a special event organized is paramount in running a smooth event. Planning trade shows and corporate events often involve a lot of elements including invitations, deadlines, quotes, budgets and...
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Where Creative Ideas Come From
by Marne Brobeck Since 1968, Keebler® has made the claim that their cookies are baked by elves in a hollow tree. It would be safe to say that probably wasn’t on the creative brief. Yet, one creative at...
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How to Attract Customers and Media Attention at Trade Shows
How to Attract Customers and Media Attention at Trade Shows By Scott Emerine Have you ever exhibited at a trade show and you feel like a small company in a sea of large companies? Have you ever felt...
View ArticleClik here to view.
Considerations for Trade Show Booth Design
By Marne Brobeck Walk the floor of any trade show and you will see any number of concepts meant to draw attention. Roulette wheels, magicians, trinkets of all things imaginable–it seems that anything...
View ArticleClik here to view.
Trade Show Checklist
By Sheila Reed Have you ever had to make an emergency run at a trade show for last minute items you forgot to pack? Or have you scrambled to find a reservation or order confirmation when something went...
View ArticleClik here to view.
How to Prepare for an Interview with the Media
by Scott Emerine There are two types of people; those that like being interviewed and having media exposure and those that do not. Being interviewed can be positive depending on how it is handled. In...
View ArticleClik here to view.
How to Organize Event Planning Details
Keeping a special event organized is paramount in running a smooth event. Planning trade shows and corporate events often involve a lot of elements including invitations, deadlines, quotes, budgets and...
View ArticleClik here to view.
Where Creative Ideas Come From
by Marne Brobeck Since 1968, Keebler® has made the claim that their cookies are baked by elves in a hollow tree. It would be safe to say that probably wasn’t on the creative brief. Yet, one creative at...
View ArticleFive Steps to Overcoming a Creative Block
Have you ever enthusiastically sat down to start working on a project and suddenly felt frozen? Was your mind completely blank? When an artist can’t access their inspiration or bring themselves to...
View ArticleGet to Know The Owners- Part 1
By Marne Brobeck There is a line in a Frank Sinatra song that reads, I’ve been a puppet, a pauper, a pirate, a poet, a pawn and a King. I can imagine Ol’ Blue Eyes sitting in a lounge, swirling ice...
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Being Prepared for Interviews and How to be Interviewed
By Scott Emerine For the past twenty years I have experienced interviews from both sides of the table. As a journalist, I found unique ways to set people at ease in order to obtain information that...
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Three Ways to Create an Inviting Trade Show Booth
Exhibiting at a trade show puts companies on the right track but how are meaningful connections that translate into sales made? Surprisingly, the secret to a successful trade show is not a top notch...
View ArticleWhere Creative Ideas Come From
By: Marne Brobeck Since 1968, Keebler® has made the claim that their cookies are baked by elves in a hollow tree. It would be safe to say that probably wasn’t on the creative brief. Yet, one creative...
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